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CASE STUDY

"Catherine & her team are the best!"
- Peter Mackey

MACKEY PHOTO & VIDEO

Mackey Photo & Video is a Stroudsburg-based wedding team known for their bold, modern approach to both photography and film. Their work is cinematic and emotional. 

Client Background 

Muse of Media's founder Catherine Colombo met Peter Mackey, the owner and creative force behind Mackey Photo & Video, at a Magnolia Streamside Resort networking event in 2024. Their shared passion for storytelling and brand growth made it clear that this would be a productive collaboration. Since then, we’ve worked closely to elevate Mackey Photo & Video’s presence, helping them stand out organically in a competitive wedding industry.

MUSE OF MEDIA'S APPROACH

With a focus on Instagram, we built a strategy to boost organic reach, engagement, and brand authority. Our approach combined:

  • Strategic content planning to highlight Mackey’s expertise and personality

  • Data-driven insights to optimize reach and interactions

  • Consistent branding and messaging to attract engaged couples

RESULTS

Month 1: Through our organic, Instagram-isolated approach, we amplified organic reach by 567 percent, doubled engagement, and increased the follower count by 68 percent. Profile visits rose by 40 percent, and we produced 173 more pieces of content than their closest competitors. This strategy has elevated visibility, strengthened presence, and built brand awareness. 

ONGOING SUCCESS

After a year of collaboration, Mackey Photo & Video’s numbers continue to rise, reinforcing the power of a well-executed content strategy.

Mackey Insights
Pete instagram feed
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