CASE STUDY
Mansion on Waverly Hill
100% ORGANIC
400,000+ FOLLOWERS COMBINED TO DATE
Client Background
The Mansion on Waverly Hill came to us with no social presence. We launched their accounts from scratch, growing an engaged following ahead of the opening of their historic estate turned boutique bed & breakfast.
“Muse of Media has been instrumental in our rocket-shot growth to over 140,000 followers on @mansiononwaverlyhill. They’ve struck viral gold repeatedly while maintaining the consistency needed to drive sustained engagement and growth.”
- Ariel Horn, Owner
Muse of Media's Approach
We tapped into an existing niche of historic restoration stories and used our VIRAL STACK™ to turn the Mansion’s journey into engaging, shareable content. This approach built excitement ahead of opening and established a loyal audience from day one.
FIRST 90 DAYS
From Scratch
We grew @mansiononwaverlyhill from zero to 130K combined followers on TikTok and Instagram in just 90 days, generating nearly 7 million impressions with zero paid media. The first video went viral overnight. Content averaged 1.4 million views per week.
Nine months in: 400K+ combined followers across platforms, 50 million all time impressions, a waitlist of over 2,000 people, their biggest video bringing in 80K followers alone, an organic shoutout from Jonathan Scott of Property Brothers, and $16K in brand partnerships. And they haven't even opened their doors yet.
