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  • Writer's pictureMuse of Media

2023 Social Media Practices You May Not Have Heard Before

With social media becoming so popular among business owners as an accessible approach to marketing, there is a copious amount of advice on how to grow your business through social media available to us. But, what are some practices you may not have heard of?

1. Post Less

This tip will not work for everyone, but if you are posting too much it may actually annoy your followers and decrease your engagement rate. In some cases, the more your followers see your content pop up in their feed, the less they will engage. Lower engagement rate = algorithm de-prioritizing your content. You may be sacrificing quality content and strategy for quantity. For a couple months, focus on posting content that your followers like and that fits the platform. Posting daily is not "too much" as long as it is strategic. If posting quality content daily is not sustainable for you, posting less is okay!

2. It Doesn't Have To Be Perfect

Your social media does not have to be perfect! Weather you are a small business or a large brand, users prefer to see entertaining, authentic content. Perfection is banal. From what I have seen in recent years, businesses that make their followers feel like friends instead of a potential conversion (by posting entertaining and authentic content) gain more followers faster.

3. Message More

It's best to utilize all the features on SM platforms. One that tends to get neglected by business accounts is the messaging feature. So swipe up on stories, send people posts, check in with followers that have messaged you in the past, incentivize messaging - ask your followers to message you if they have questions or want access to an exclusive link.

4. Don't Ask Your Followers To Do You Favors

When we think about how each SM platform's algorithm prioritizes content, it often entails using the platform more like a user would rather than a business. This is true especially when it comes to engagement. Algorithms can now pickup "like for like" groups or tricks to get more engagement. This includes posts or giveaways that require users to like, follow or comment. That's not to say that you should never do a giveaway or encourage users to engage with your post, but it has to be natural. For example, you can ask your followers a question in the caption that will prompt them to comment.


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