Muse of Media Named Finalist in Two Categories at the 2026 Global Social Media Awards

Muse of Media entered two categories at the 2026 Global Social Media Awards for the first time and was shortlisted in both: Best Use of Instagram and Best Use of Research and Evaluation. The finalist pool is full of campaigns we've studied and admired, and we're proud to be placed alongside them.

We built the campaign for Mansion on Waverly Hill, a 100-year-old estate mid-renovation with no finished product and no opening date. The Instagram account started at zero. Using Instagram's Trial Reels feature and zero paid media, we grew the account to 110,000 followers in 90 days.

Trial Reels was a new feature when we started using it, and there wasn't a playbook for how to grow an audience with it. So we built one. We developed our methodology through this campaign, testing and recutting the same concepts until we understood exactly what converted cold viewers into followers. As our founder Catherine Colombo put it in a USA Today featured article on the campaign, "Everyone's obsessed with virality. But if you don't have a system behind it, virality is just noise. The question is whether you can turn attention into something that actually compounds."

Ten months in, the account has reached 189,000 followers and 30 million impressions. Brand partnerships offset 48% of the total campaign investment. Jonathan Scott of The Property Brothers organically featured the content to his 2.8 million followers.

Organic growth on social media is harder than it's ever been. We turned a brand new platform feature into a pre-launch audience engine for a business that hadn't opened its doors yet, and both nominations reflect that.