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  • Writer's pictureMuse of Media

Real Strength Kettlebell Club Case Study

ABOUT REAL STRENGTH KETTLEBELL CLUB

Real Strength Kettlebell Club is a unique, local gym in Dalton, Pennsylvania that offers a personalized approach for every member, semi-private sessions, youth training, nutrition coaching, and postpartum help. The owner, Jess, is a Certified Personal Trainer (NSCA), Postpartum Corrective Exercise Specialist, and Functional Diagnostic Nutritionist.


Client Background

Real Strength Kettlebell Club and Muse of Media began working together to grow RSKB Club's presence on social media and acquire clients through organic and paid social media channels.



MUSE OF MEDIA'S APPROACH

Before diving into advertising and content creation, we created a comprehensive brand kit to carry the website’s look and feel to social media platforms. We used the immediate power of PPC campaigns to drive traffic to the website while simultaneously establishing a strong presence on social media. We then followed with paid advertising on social platforms to generate leads through custom landing pages and messaging apps.


OUTCOME

By using our expertise in digital marketing, we increased social reach by by 1,500 percent over LY, successfully implemented an organic local targeting strategy, achieved a 60 percent higher average content interaction than competition, and organically grew the client base soley through social media.




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