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  • Writer's pictureMuse of Media

How Social Media Grows Your Business Like Nothing Else

Updated: Feb 1, 2022

In recent years, social media has emerged as one of the most effective ways to market your business to people all over the world. It can turn a brand that is unknown into a viral sensation in the blink of an eye.

Did you know.....

People use social media worldwide

Of social browsers use social media to search for a product or service

Of consumers will visit a store because of information found online

That being said, I could go on and on listing statistics proving that social media will exponentially grow your business if used correctly, but to sum it all up I've broken it down into four main reasons. These reasons explain why business growth through social media can be so incomparable.

1. Going Viral.

In this day and age, going viral on social media and becoming a widely coveted brand is not uncommon. We already know that without social media, trends or brands can turn into a social epidemic quite quickly, but social media has taken this phenomenon to a new height. Due to the substantial amount of users on social platforms, a business can become beloved by millions overnight. While it may seem so, going viral isn't always random or lucky. Through careful calculations and strategies, going viral may be something you can achieve too. Use this valuable tool to your advantage!

2. Increase Your Reach

With the extraordinary amount of social media users that is growing by approximately 11 new users every second, you can broaden your reach immensely through social media marketing. Joining social media allows you to not only discover information that is valuable for your business, but also opens the door to countless new consumers discovering you who most-likely wouldn't have otherwise.

Also...I'm betting your competition is already on social media promoting their business and gaining new customers. Don't let them get a head start! Show the world what your business has to offer.

3. Insights

Social media platforms provide advantageous insights that will be tremendously useful when it comes to understanding your audience, and how well your posts are performing. It is crucial that you're aware of how your audience is receiving your content. Are they engaged? Apathetic? Inspired? Outraged? What content bores them and what content excites them? How many people are viewing, saving, or sharing your content? Finding the answers to all of these questions is important. Luckily, those answers present themselves on your social media accounts.

4. Brand Awareness

Have you ever seen or heard of a brand so often that its logo or tagline is now forever stuck in your head? Well, that's because that was most likely the goal they wanted to accomplish. This powerful marketing tool is called brand awareness, and it has been shown to boost sales.

Products and services that maintain a high level of brand awareness are likely to generate more sales. Consumers confronted with choices are simply more likely to buy a name brand product than an unfamiliar one. - Investopedia

By simply increasing your social media presence you can grow your own brand awareness. The best part is that you don't have to pay to advertise your posts. While that is still an option, it is not completely necessary. As I said in point number one, viral content can be achieved by using the right strategies. If you apply these strategies, you can increase your brand awareness by merely posting on your social platforms.

Don't be afraid to put your brand out there on social media because it truly is a great marketing tool. Now go and create a masterpiece (a very calculated masterpiece of course)!

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we’re in trouble. - Ian Schafer


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